TOP REAL ESTATE AGENT IN CANADA KATE BRODDICK
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How did Kate Broddick become the #1 real estate agent in Brantford? During her previous career as a dental hygienist, she and her husband began creating their own real estate investment portfolio. Kate became licensed in order to facilitate her own purchases, but quickly found she has a true talent for the business. Within five months she quit dental hygiene altogether and became a full time Realtor! Now in her sixth year in the industry, Kate leads The Kate Broddick Team, which includes seven agents and five administrative assistants. “Since 2015, we’ve been the #1 team in Brantford, and I’ve been the #1 agent,” she says.
Currently 25% of her business comes from referrals and an additional 15% from repeat clients. What keeps her clients coming back and eager to spread the word about Kate to their friends and family? “We’ve established great, full circle customer service,” she says. “When people hear ‘The Kate Broddick Team’ they understand the level of service they are going to receive, and it doesn’t disappoint.” Property Spark ranks Kate and her team #1 in Canada, and #10 in North America for Social Media. Her team stays engaged online with both clients and the community, bringing high visibility to listings.
To stay in touch with past clients, Kate and her team send personalized Christmas and home anniversary cards. They also keep clients up-to-date with what is happening in the community and send helpful tips for how to maintain a home, as well as host fun customer appreciation days. “We try to touch our clients a minimum of eight to ten times a year so that if they ever go to buy or sell, we are at the forefront of their mind,” Kate says.
The Kate Broddick Team is known throughout the area for their marketing. “We always hire professional photographers and videographers who create high quality custom video tours.” They also have a custom page for each listing on their popular website, and conduct a thorough, tailored social media campaign on Facebook, Instagram, Twitter, LinkedIn and Google. They create beautiful brochures and run ads in local newspapers and a run a promotional video in local movie theaters. “We make sure we hit various avenues to speak to a broader audience,” she says.
After working with Kate and her team, her clients remember the level of care and attention they receive from start to finish. “We make sure that from the day we sign with them until the day we are handing them their closing gift and their keys that they understand how much we appreciate them,” she explains. Kate also follows up after the transaction has closed, urging clients to reach out if they need any additional support. “They know that throughout the year, at any given time, they will always be taken care of.”
What’s Kate’s favorite part of the job? “The relationship, without a doubt,” she says. “The job is about more than selling homes. It’s about creating a sense of place in the community.” Kate and all of her agents are mothers, and she particularly loves to work with young families. “On my team, there is a sisterhood and great sense of camaraderie. And we connect well with women and families who are in similar stages of life to where we are. Those relationships mean something to us! That’s what keeps us all going in this business.”
To give back to the community, Kate and her team are corporate sponsors of the Brantford General Hospital through the Brant Community Healthcare System Foundation, donating $1,000 each month to fund desperately needed equipment. “We were thrilled to be able to fully equip two pediatric rooms last year,” she explains. Kate and her team also sponsor Nova Vita, a local women’s shelter, as well as two families during Christmas time through Big Brothers/Big Sisters. “We make sure their Christmas is brighter than it would have been,” Kate says. In December, The Kate Broddick Team celebrates 12 Days of Giving to local charities.
In Kate’s cherished free time, she loves to spend time with her husband (a licensed realtor who also owns a chiropractic clinic) and their two young sons. For the future, Kate would love to begin advertising on television; and she plans to continue to grow her team organically. “We love what we do and we are happy with our growth as is, but there is always room for more, and for new marketing adventures!” she says with her characteristic smile. With her enthusiasm, her expertise, and her proven track record of success, she’s sure to make those goals a reality!