Shemeika Fox got started in real estate when she and her boyfriend (now husband) went through the process of purchasing their first home. After two years and ten offers, the couple finally found their just-right home in 2004. Around the same time, Shemeika was ready to graduate from college and seeking a career path. Since she was already knowledgeable about real estate through her own research and experience, becoming an agent felt like a good fit. She completed her real estate license and launched a new career. Today, Shemeika is a top-selling agent in her home of Santa Cruz County and owner of Fox Realty Group, Inc.

Shemeika describes Santa Cruz, California as a piece of paradise. A beach community with world-class surfing spots, the area is a haven for outdoor enthusiasts of all kinds offering hiking, biking and, of course, the ocean. There’s also a charming downtown district filled with boutiques, restaurants, and local artisans as well as an intimate live music venue called The Catalyst. Shemeika feels fortunate to live and work in this special place and is committed to creating a thriving work environment and job security for her team and providing a good quality of life that keeps pace with the high cost of living in Santa Cruz.

After nearly 20 years in business, Shemeika has an impressive 75% repeat and referral rate. She strives to provide an exceptional level of customer service that keeps people coming back. Shemeika keeps in touch with past clients through emails, texts and phone calls and makes a point of acknowledging birthdays, anniversaries and other important life events. Her team also surprises clients with pop-by visits throughout the year delivering flowers, gift cards and coffee.

Offering top-level service is key to Shemeika’s success. Her team offers a comprehensive seller’s package including everything from staging and cleaning to bringing in landscapers or painters. They manage the entire project and see to every detail to show the property in its best light. The team also offers creative marketing strategies like themed videos customized to the unique character of the home; they’ve found that creativity generates better engagement online. Shemeika says that the team always sets sales goals in terms of units sold, not total sales volume, a reflection of their commitment to provide the same great service to all clients regardless of budget or price point. She looks forward to continued success and growth within the business while maintaining top-tier sales and service.

Shemeika is actively involved in the local community. Fox Realty Group, Inc. participates in Adopt-A-Family, a program that adopts families in need during the holidays providing gifts and necessities. Last year, her team worked in collaboration with clients and the local community to raise $5K and sponsor five local families. The group also organizes an annual fundraiser with Second Harvest Food Bank Santa Cruz. Located in the “salad bowl of California”, Second Harvest has been called the healthiest food bank in the country with ready access to fresh produce. Shemeika’s team hosts a fun community event, complete with a food truck and live music at a local winery with proceeds benefiting the food bank.

To learn more about Shemeika call (831) 588-2334, email Sfox@YourSantaCruzRealEstate.com, or visit her website: www.yoursantacruzrealestate.com.