Michael J. Culton, (Mike) has been working in Real Estate since 1976, when he moved back to Hemet from Arizona to work with his brother John. Mike has now been with the same company, Brubaker-Culton Real Estate and Development, for 45 years. Clients come back to work with Mike year after year because he has earned their trust and takes the time to educate his clients, offering valuable guidance throughout the buying and/or selling process.
Mike serves the Hemet-San Jacinto Valley and all the surrounding hills and communities. A significant portion of his business comes from repeat and referral clients, whose loyalty is a testament to the level of service Mike provides. “My opinion of what a real estate professional should be is a teacher,” Mike explains. “I instruct people on how to buy/or sell Real Estate. I take time with them and go over what they need and why they need it.”
A focus on relationships guides Mike’s business, and he likes to stay in touch with clients by sending out correspondence every other month that contains market updates and other valuable information. “If I get a new customer, their info goes into the mailing system,” he says. “I’m sending out over 2,000 mailers total.”
When marketing a listing, Mike takes advantage of the new technologies available while still maintaining enough perspective to know when the old techniques are best. He points out that he is one of the only agents in Hemet who provides video tours for every property. “The video tour is the best way to showcase a property on the internet,” he says. Since he also deals with many commercial properties, Mike uses platforms including LoopNet and CoStar for his commercial listings. At the same time, Mike stresses the usefulness of longstanding practices such as Competitive Market Analysis, a tried-and-true method for determining the price of a home.
Mike is active in his community and is a Realtor Emeritus with the National Association of Realtors. He belongs to the Kiwanis Club of Hemet Valley and is a life member of the Elk Foundation. Mike is also a board member of the Carrie Mehdi Foundation, serves on the board of directors for the local MLS, and is a lifetime member of the Bass Anglers Sportsman Society. When he is not working, Mike loves fishing, racquetball, and golf. He also loves to get away with his wife and their dogs on RV trips.
In the future, Mike plans to keep working and stay involved. “I’m not going anywhere,” he says. “I’ve got a lot of knowledge that I’d like to get out to people, including new agents.” He enjoys the constantly changing nature of the real estate business. “There are things today, especially technology, which we wouldn’t even have dreamed of 40 years ago. And constant change is not only in technology, but also in industry regulations. Then there are all the people you get to meet, become friends with, and work with. It’s been an interesting business for me to be a part of.”