Down to earth, personable and deeply knowledgeable about the mortgage industry, Julie Swenson is not your average mortgage professional. As Branch Manager and active loan originator at Live Mortgage in Tacoma, Washington, Julie brings both twenty-five years of experience and a fresh perspective to the home finance business. “I’m really trying to make a lifestyle out of the mortgage process,” she says, “rather than just handing people money and saying, ‘now don’t miss a payment for the next thirty years’,” she says. “I want to show them how a mortgage or refinance can help them build wealth.”

Julie began her impressive career in the mortgage industry in 1996, working in the manufactured home business. Twenty-five years on, she is one of the most sought-after mortgage professionals working in the industry, with more than eighty percent of her considerable overall business based on referrals from satisfied clients, Realtor partners, and financial advisors.

“I think a lot of that has to do with the information that we provide our clients,” says Julie, when asked how she has managed to inspire so much trust and loyalty amongst those she works with. “Prior to my clients applying for a mortgage, we have a pretty intense conversation. We set up an in-person appointment if we can, we don’t always do everything online. We’ll talk about their hopes and their dreams, and from that conversation we can really tailor a program using what we call a total cost analysis. It allows us to compare different loans based on what they might qualify for so they can make a good financial decision.”

Julie is careful to ask each client two questions: what about the mortgage process excites you the most, and what keeps you up at night worrying? “That is where you can really start talking to people and help them feel more comfortable about the decision they’re making, and it also helps to solve a lot of issues up front. That way, the process isn’t as scary for them along the way.”

As evidence of Julie’s commitment to providing her clients with a smooth, easy, and streamlined process, one needs to look no further than the glowing reviews she has received on Zillow.com, on which site she holds a perfect, five-star overall rating. One of these reads: “Julie is the best! As a first-time home buyer, I was nervous about the process, but working with Julie and her team made it so easy and resulted in closing on a beautiful home. She was incredibly responsive, informative, and supportive every step of the way.”

When she’s not working, Julie enjoys spending time outdoors in nature hiking, paddle boarding, and kayaking. She also loves to spend time with her dogs and on her boat. She also gives back to her community in a variety of philanthropic ways.

“We’re working really hard to continue creating what I call the five-star ultimate client experience,” says Julie, when asked about her plans for the future of her business. “We want to do mortgage coaching rather than just be advisors. We want our clients to be able to create the best lifestyle for themselves. I call that ‘living a great story’. We want every person who reaches out to us, whether we end up helping them with a loan or not, to have that experience.”

For more information about Julie Swenson, please call 253-228-1200 or email [email protected]


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